To coincide with the latest series of I’m a Celebrity… Get Me Out Of Here, I thought it would be fun to compare life as a copywriter to that of a participant on this popular reality TV show. Drawing on my 18…
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Celebrating 18 years as a freelancer
Out of the blue, the thought occurred to me the other day that it’s been 18 years – give or take a couple of weeks – since I set up my stall as a freelancer after working in-house for several…
So what exactly do copywriters do?
You might not realise it, but the work of copywriters infiltrates every facet of our daily lives – from TV adverts and promotional flyers through the door to website content and instruction booklets. Yet many people still don’t really know what…