Blog Archives

What do ’80s hits and today’s copywriters have in common?

I’ve a confession: I loved the ’80s. The music, the fashion, the hair… Well, OK, maybe not the hair! But even though that decade is now a dim and distant memory, I’m still an ’80s girl at heart. Nostalgia FM The

Posted in Miscellaneous, Writing Tagged with: , , ,

3 classic literary devices you’ve probably never heard of

Vintage typewriter

Most people are familiar with common literary devices such as similes, metaphors and alliteration. Yet there are numerous other devices that are frequently used – both in literature and in everyday speech – without getting the recognition they deserve. What exactly are

Posted in Grammar, Writing Tagged with: ,

Simple yet effective tips for recycling content

At this time of year, many people automatically recycle their Christmas tree, greetings cards and wrapping paper. Some even repurpose cards into gift tags to use next year (I did it once, but keep forgetting to use them!). But have you thought

Posted in Tips, Writing Tagged with: , ,