The fast-growing home & leisure sector encompasses a diverse range of products and services. But the requirement for copy is fairly universal: it needs to be interesting and engaging – with a strong call to action.
Even if it isn’t an area that I already have personal experience of, I’m generally willing to find out more… especially if it involves travel, food/drink or the arts!
As well as being enjoyable to research, producing home & leisure content usually allows scope for creativity within the copy. This isn’t always possible, or appropriate, with B2B projects.
Over the years I’ve immersed myself in the worlds of:
- Art events
- B&Bs/self-catering accommodation
- Caravanning
- Groundworks
- Heating and plumbing
- Home furniture
- Luxury hotels
- Office supplies
- Regional tourism
- Skip hire and rubbish removal
- Swimming/swimming pools
- Sustainable packaging
- Transport and warehousing
Other sectors
Technology
Although I’m not a technical writer per se, I have a proven track record of producing intelligible web content and marketing material for technology clients. Find out more ↦
Professional services
Organisations offering professional or financial services require a wealth of content that is factually correct, well written and easily understood. Find out more ↦
Health & beauty
The requirement for copy within this dynamic sector is fairly universal: it needs to be alluring and informative – with a compelling call to action. Find out more ↦