Home & leisure

The fast-growing home & leisure sector encompasses a diverse range of products and services. But the requirement for copy is fairly universal: it needs to be interesting and engaging – with a strong call to action.

Home & leisure topics – by their very nature – tend to be easy to relate to, understand and write about. So not surprisingly, this is probably my favourite sector to work with.

Even if it isn’t an area that I already have personal experience of, I’m generally willing to find out more… especially if it involves travel, food/drink or the arts!

As well as being enjoyable to research, producing home & leisure content usually allows scope for creativity within the copy. This isn’t always possible, or appropriate, with B2B projects.

Over the years I’ve immersed myself in the worlds of:

  • Art events
  • B&Bs/self-catering accommodation
  • Caravanning
  • Groundworks
  • Heating and plumbing
  • Home furniture
  • Luxury hotels
  • Office supplies
  • Regional tourism
  • Skip hire and rubbish removal
  • Swimming/swimming pools
  • Sustainable packaging
  • Transport and warehousing


Other sectors

Technology

Although I’m not a technical writer per se, I have a proven track record of producing intelligible web content and marketing material for technology clients. Find out more ↦

Professional services

Organisations offering professional or financial services require a wealth of content that is factually correct, well written and easily understood. Find out more ↦

Health & beauty

The requirement for copy within this dynamic sector is fairly universal: it needs to be alluring and informative – with a compelling call to action. Find out more ↦