SEO copywriting – also known as writing search engine friendly copy or optimised copywriting – is often described as much as a science as an art.
In today’s increasingly busy online marketplace, SEO copywriting must balance the very different needs of the human visitor with those of the search engine spiders.
To be effective, content has to be relevant, useful and persuasive. Relevance here is key, as Google favours content that matches user intent.
Although the use of appropriate keywords is still important, it’s no longer the be-all and end-all. The focus has shifted from exact match keywords or long-tail phrases to variations of topic-based search terms. As a result of the constant algorithm updates, SEO copywriting should now incorporate a variety of synonyms and mixed-up tenses.
On top of all that, your content needs to read well too. There’s no point in trying to shoehorn in as many targeted keywords and phrases as possible if it results in stilted, unnatural-sounding English. All that will achieve is to turn the visitor off.
My solid experience in SEO copywriting will help ensure that your web content does exactly what it should – resulting in increased rankings, traffic, conversions and revenue.
I’ve written heaps of optimised web content and landing pages for diverse subject matters, ranging from technology to health & beauty. So why not see how my established SEO copywriting service can help raise your profile online?