Blog Archives

Even copywriters can lose their mojo for their blog

I’ve a confession: this is my first blog post in six weeks. And only my fifth this year. I know that doesn’t exactly sound like a heinous crime, even for a freelance copywriter. And I very much doubt if anyone

Posted in Blogging Tagged with: , , , ,

A beginner’s guide to key SEO terms

If you’re confused by terms like “PPC” and “CTR” – and completely baffled by “tags” and “bounce rates” – this beginner’s guide to key SEO terms is for you. Whether you’re a small business owner with your own website or you

Posted in SEO Tagged with: , , ,

Freelance copywriting: then and now

"I'm older than the internet" slogan, plus a computer mouse

The world of freelance copywriting has undergone huge changes since I began back in October 1996 (was it really that long ago?). It didn’t happen overnight though; it’s been a gradual process over many years. Overall, the changes have been

Posted in Freelancing Tagged with: , , , , ,