To coincide with the latest series of I’m a Celebrity… Get Me Out Of Here, I thought it would be fun to compare life as a copywriter to that of a participant on this popular reality TV show. Drawing on my 18…
A paraprosdokian is a figure of speech in which the latter part of a sentence or phrase – or its follow-up – is surprising or unexpected in such a way that the first part has to be revisited in a…